4 Excellent Email Marketing Ideas for Nonprofits
When you think of your nonprofit organization, the first question that comes to mind probably isn't “How am I going to raise awareness through effective email marketing strategies?” While this question...
View Article5 Simple Fixes To Improve Your Email Marketing and Generate Results
When done properly, email marketing has the potential to be one of the most effective and persuasive forms of marketing, providing the highest ROI for your business. However, most companies don't...
View Article4 Email-marketing Tips to Drive (More) Sales
There are many ways to increase the effectiveness of email marketing, from testing subject lines and creative to increasing frequency and discounts. In this article, I will review four ways to increase...
View ArticleThe need for speed in email marketing
ss-email-man The marketplace moves at the speed of light. Email marketing technology? Not so much. Now more than ever, marketers have a need for speed — nimble technologies that help us respond to...
View Article5 Practical Tips to Improve Your Email Marketing Campaign
Every business needs to grow, and email marketing remains one of the best tools for both reaching and maintaining customers. While a few years ago, marketers were quick to announce that email was dead....
View ArticleEmail Marketing: Best Practices for Success
In my field, eCommerce email marketing is essential. Follow-up emails, sale and coupon notifications and abandoned cart emails, are a crucial part of turning a one-time buyer into a repeat customer....
View ArticleEmail Deliverability Rates Dragging You Down? Try These 10 Do's and 7 Don'ts
About 1 in 5 emails never reaches the intended inbox, according to Return Path's 2015 Deliverability Benchmark Report. Yet email deliverability rate remains one of the most overlooked email marketing...
View ArticleCartier, Burberry lead in forgotten but important email marketing
British fashion label Burberry and French jeweler Cartier are the top email marketers, according to a new report from ContactLab and Exane BNP Paribas. “The Dawn of Luxury CRM: Email do's and don'ts”...
View ArticleHow Small Businesses Can Conquer the Big World of Email Marketing
Small business owners don't have a luxury of large companies to hire email marketing experts and, therefore, miss out on potential sales opportunities daily. Just because they've made some classic,...
View ArticleIs email marketing dead among younger demographics?
The conclusions from those two studies couldn't be more mixed, so in order to find out more about how younger demographics really feel about email, Marketing Dive spoke with two industry experts, Marie...
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